After an overwhelmingly successful first year as distributor in Germany, Genesis HTA is thrilled to announce its expansion into the Benelux region!
Wiesbaden – XY January 2025 – Sony and Genesis HTA today announce a distribution agreement for Sony home cinema projectors and Bravia Professional TVs in the Benelux Custom Installation market. Under the agreement, Genesis HTA will market, sell, and service Sony’s premium home cinema solutions through its growing network of independent Home Technology Architect (HTA) partners in Benelux.
“We are thrilled to expand our distribution with Genesis HTA to the Benelux region after a successful launch in Germany last year,” said Maxime Lemoine, Head of Sales Residential – Europe at Sony. “Together, we will provide installers and specifiers with the best possible solutions to create truly immersive experiences.”
Sony’s innovative solutions are transforming home entertainment, moving beyond a simple screen to create immersive and dynamic experiences. This perfectly aligns with the growing demand from customers in the Benelux region for more engaging and interactive options.
“We are honored by the trust and the wonderful working relationship we have established with our Sony partners over the past year. This is more than just an expansion – it’s a commitment to growing together,” said Wim GE De Vos, founder at Genesis HTA. “With this, we now have another key offering for our partners in the Benelux region, diversifying our whole-home portfolio.”
Genesis HTA is a European company and leading trade supplier of technology products and engineering services for homes of tomorrow. The company has a growing network of 500 independent HTA installation partners who specialize in installing and integrating home cinema, whole-house audio, lighting, networking, and security systems.
“Technology is at the heart of homes of tomorrow,” said Wim GE De Vos, founder at Genesis HTA. “We are confident that the partnership with Sony will allow us to achieve our goal of becoming the premier provider of home technology solutions in the professionally installed market in Europe.”
Find out more about Sony Home Entertainment solutions: https://pro.sony/de_DE/products/4k-home-cinema-projectors
